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FREQUENTLY
ASKED QUESTIONS |
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| 1) WHAT DO YOU MEAN
BY FRANCHISING? |
The concept of franchising dates back to the Middle Ages and
is one of the fastest growing concepts of doing business today.
Franchising means the continuing commercial relationship in
which a Franchisor grants to the Franchisee the right to engage
in the business under license, providing support, training and
assistance. A franchisee joins a franchise network to improve
his chances of success |
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| 2) WHAT IS A CHICKEN KING FRANCHISE?
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A Franchisee is granted the rights to operate a Chicken King
outlet by Chicken King International .
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| 3) WHAT IS THE COST OF THE CHICKEN
KING FRANCHISE PACKAGE? |
The cost of the Chicken King Franchise Package is approximately
USD 87,500 to USD 137,500-00 per outlet. |
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| 4) DO YOU HAVE LOWER COST PACKAGES? |
| Yes, Chicken King have several low-cost concept packages to suit the Franchisees’ budget. This include Chicken King Cafés, Chicken King Roasters and Coffee Cafés. |
| 5) DO YOU CHARGE INITIAL FRANCHISE
FEES
FOR SINGLE UNIT OUTLET?
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| Yes. A one-time initial franchise fee is payable
depending on the size, location and concept.
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| 6) DO YOU CHARGE ROYALTY FEES?
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Yes, the 3-4% Royalty Fees, paid monthly, covers operational
and other management support including the use of our Trade
Mark. |
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| 7) WHAT OTHER ASSISTANCE DO
YOU INCLUDE IN THE PACKAGE? |
Site Selection, Training Support, Operations Manual, Operational
Support, Research & Development, On-going Management Support
and Business Development. |
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| 8) WHY FOCUS ON CHICKEN ESPECIALLY
WHEN KFC AND OTHER BIG PLAYERS ARE AROUND? |
Why Chicken? Because everybody loves it! Around 60% of the
world’s fast food is dished out from the fryer! We do
not compete with big names; instead, we have created a niche
in this industry! Selling similar products with a different
approach – ‘the Low Investment Concept! Low Start-Up
Capital, low Operating Cost’. The end result: “More
Value. More Variety. Better Taste!” |
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| 9) WHAT IS CHICKEN KING ROASTERS? |
Chicken King Roasters features a “Western Roast”,
marinated with an authentic recipe of herbs and spices and oven
roasted to perfection and served with a generous topping of
our home-style gravy. Together with its’ other condiments,
“Chicken King Roasters” remains an all time favorite
for diners of all ages. |
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| 10) HOW LONG IS THE FRANCHISE
AGREEMENT? |
The Franchise Agreement is for a term of 5 years. This is
renewable for a period of another 5 years
or a longer term. |
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| 11) CAN I SELL MY BUSINESS AND
IS THE FRANCHISE AGREEMENT TRANSFERABLE? |
Yes you may. Just like any other type of business, you can
sell your Chicken King business to any other interested candidates
approved by the Franchisor. However, Chicken King has the first
right of refusal to purchase the business for fair value. |
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| 12) IS MY FRANCHISE TERRITORY
EXCLUSIVE? |
| Yes your franchise territory is exclusive. |
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| 13) WHAT ABOUT ADVERTISING? |
Establishing a unique Chicken King identity is essential.
Therefore each franchisee is required to spend 2% of gross sales
in their local market for advertising and promotion. |
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| 14) CAN I CHOOSE MY OWN LOCATION?
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You may find your own location. However, you should fill up
the Site Analysis Survey form for the franchisor who will ultimately
decide if the location is suitable. |
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| 15) WILL I BE GIVEN TRAINING? |
You will be given comprehensive training in accordance to
Chicken King’sTraining Manual for Franchisees. |
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| 16) HOW ABOUT THE EQUIPMENTS
AND FIXTURES? |
| We have a centralized purchasing system which ensures all
our franchisees purchase the right type of equipment at the
right price. |
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| 17) WILL I RECEIVE ASSISTANCE
ON THE PURCHASE OF SUPPLIES? |
We have a supply operations department which monitors and
assists Franchisees in sourcing for supplies. They will evaluate
each outlet specifically to make sure that there is enough supply
at all times. |
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| 18) I AM INTERESTED ! HOW CAN
I GET STARTED? |
STEP 1 Fill up the Franchise Application form
and send/fax to us. To speed things up, visit any of our outlets
to sample our products and experience it yourself. Sign up only
if you are fully convinced and if our standard meets your expectation.
Alternatively, you can log on to our website at http://chickenkinginternational.com
for more information |
STEP 2 Start looking around for a suitable location.
We will schedule for a preliminary interview with us to get
to know each other better. |
| STEP 3 Once your application and location is accepted,
we will offer you a Standard Franchise Agreement for signing.
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STEP 4 Subject to certain factors, your Chicken King business
may commence within sixty (60) to one hundred and twenty (120)
days of signing the Standard Franchise Agreement. |
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