CHICKEN KING has achieved market leadership position in Bangladesh, with the forthcoming opening of its third full-scale restaurant in Dhaka, the Chicken King Brand has gained a foothold among the affluent city dwellers in Bangladesh.

CHICKEN KING, in 2002 became the first international fastfood franchise to penetrate into Bangladesh, opening it's flagship outlet - a 300 seater restaurant in the prime city area of Golshan, Dhaka city. Pizza Hut was the 2nd international chain to set foot in Dhaka opening their first outlet in late 2003.

The decision to franchise into Bangladesh was made based on demographics and an opportunity to serve an unmet demand. The country has a population of 140 million comprising 90% Muslim. Chicken King was confident that a western-themed Halal restaurant from Malaysia would find a strong following. Dhaka is a city of 14 million people, with 5% or 700,000 comprising of the well-traveled city rich, who clearly enjoy the fastfood experience.

Mr. KN Chua, the Managing Director of Chicken King, Malaysia said that. "Being the first international Fastfood chain in Bangladesh, we intend to make Chicken King a household name and maintain the Chicken King mindshare among the city dwellers of Bangladesh".